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A year ago, me and some friends set up a small bakeshop in Pasar Santa, South Jakarta. This market, gained a lot of attention because it went from zero (for the longest time, it was almost dead) to be the hippest place in town, literally overnight. Call it a gentrification or whatever, but hoards of young (a lot of time stylish) business owners flowed in and enlivened the market in matters of weeks. For us, we jumped in because it was very cheap; the cheapest rent in the city, especially for upscale South Jakarta, hence the only type of rent we could afford.
To cut the story real short, Pasar Santa was short-lived (the hype lasted for less than a year), but lots of lessons were learned. One of which is, the kind of cupcakes that young Jakartans love the most. In our case, it was the Mini Matcha Cupcakes.